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        <title><![CDATA[                  The Heineken Brand Experience]]></title>
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        <description><![CDATA[     This Blog is about Heineken Brand]]></description>
                    <item>
    <title><![CDATA[End.]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-end-92166476.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-end-92166476.html</guid>
    <pubDate>Mon, 12 Dec 2011 15:35:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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                    <item>
    <title><![CDATA[Competition (a touching moment of modesty)]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-competition-a-touching-moment-of-modesty-92155296.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-competition-a-touching-moment-of-modesty-92155296.html</guid>
    <pubDate>Mon, 12 Dec 2011 13:38:00 +0100</pubDate>
    <description><![CDATA[The American brand Budweiser, created in 1876 is known nowadays as one of the most famous brand of beer. As an entire competitor of Heineken they want to be perceived as an international beverage that is sharing between friends in a convivial time. To... ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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                    <item>
    <title><![CDATA[Awesome, a bottle pyramid !]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-awesome-a-bottle-pyramid-90024645.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-awesome-a-bottle-pyramid-90024645.html</guid>
    <pubDate>Sat, 26 Nov 2011 17:32:00 +0100</pubDate>
    <description><![CDATA[SKEMA ® ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[You da Sponsor]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-you-da-sponsor-89441437.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-you-da-sponsor-89441437.html</guid>
    <pubDate>Mon, 21 Nov 2011 13:58:00 +0100</pubDate>
    <description><![CDATA[Nowadays Heineken is known as a famous worldwide brand of beer. To become this famous brand Heineken had known how to take advantages of a clever and effective communication strategy. The communication strategy rests on massive and well placed sponsorship... ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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                    <item>
    <title><![CDATA[Heineken intangible value]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-heineken-intangible-value-88645970.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-heineken-intangible-value-88645970.html</guid>
    <pubDate>Mon, 14 Nov 2011 00:03:00 +0100</pubDate>
    <description><![CDATA[Heineken claims that it brings with it a lifestyle, and this is reflected in its newest campaign of “open your world”. Along with opening a bottle of beer, it’s the start of a new journey of excitement and rejuvenation. ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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                    <item>
    <title><![CDATA[How emotion?]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-how-emotion-88637534.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-how-emotion-88637534.html</guid>
    <pubDate>Sun, 13 Nov 2011 21:14:00 +0100</pubDate>
    <description><![CDATA[TANGIBLE VALUES TASTE AND SMELL. Being a good example of lager, Heineken is 100% Barley malt with appealing bouquet and appetizing amber color and clarity. The after taste is a bit bitter compared with other popular larger, which is not favored by everyone.... ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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                    <item>
    <title><![CDATA[Heineken over Geographic boundaries and market segments]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-heineken-over-geographic-boundaries-and-market-segment-87733724.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-heineken-over-geographic-boundaries-and-market-segment-87733724.html</guid>
    <pubDate>Tue, 01 Nov 2011 13:53:00 +0100</pubDate>
    <description><![CDATA[In a perfect world, the management of marketing program for a global brand would consist of one product formulation, one package design, one advertising program, one pricing schedule, one distribution plan, and so on …. In order to be the most effective... ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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                    <item>
    <title><![CDATA[Great Idea !!]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-great-idea-87675916.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-great-idea-87675916.html</guid>
    <pubDate>Mon, 31 Oct 2011 17:48:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Happy Halloween]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-happy-halloween-87744340.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-happy-halloween-87744340.html</guid>
    <pubDate>Mon, 31 Oct 2011 16:21:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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                    <item>
    <title><![CDATA[That is Brilliant]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-that-is-brilliant-87666463.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-that-is-brilliant-87666463.html</guid>
    <pubDate>Mon, 31 Oct 2011 15:19:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[For Fun !!!]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-for-fun-87652241.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-for-fun-87652241.html</guid>
    <pubDate>Mon, 31 Oct 2011 11:17:00 +0100</pubDate>
    <description><![CDATA[Do we have any women targeted ??? ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[No Comments ... ?]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-no-comments-87514827.html]]></link>
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    <pubDate>Sat, 29 Oct 2011 17:02:00 +0200</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Overall Beer Market according to SABMiller]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-overall-market-according-to-sabmiller-87312662.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-overall-market-according-to-sabmiller-87312662.html</guid>
    <pubDate>Wed, 26 Oct 2011 17:13:00 +0200</pubDate>
    <description><![CDATA[In the past decade, the global beer market has gone through a process of rapid change. In many emerging and developing markets, economic and societal developments and transformative improvements in the quality and appeal of beer brands have resulted in... ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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                    <item>
    <title><![CDATA[Decision making process]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-decision-making-process-87615593.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-decision-making-process-87615593.html</guid>
    <pubDate>Sat, 22 Oct 2011 20:51:00 +0200</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Hey!]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-hey-87525785.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-hey-87525785.html</guid>
    <pubDate>Sat, 22 Oct 2011 20:13:00 +0200</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Brand status]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-brand-status-87611400.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-brand-status-87611400.html</guid>
    <pubDate>Sat, 22 Oct 2011 19:58:00 +0200</pubDate>
    <description><![CDATA[DIFFERENTIATION. A strong image Heineken established a real « fun loving » lifestyle, but also high level. The brand is trying to make people living a real Heineken experience. The brand is also “GREEN” focused on the packaging and in advertising so that... ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[USA - Beer consumption (WOW!)]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-usa-beer-consumption-wow-87616985.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-usa-beer-consumption-wow-87616985.html</guid>
    <pubDate>Sat, 22 Oct 2011 11:13:00 +0200</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[USA: Beer²]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-usa-beer-87616703.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-usa-beer-87616703.html</guid>
    <pubDate>Sat, 22 Oct 2011 11:08:00 +0200</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[HEINEKEN© ID]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-heinekenc-id-87597741.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-heinekenc-id-87597741.html</guid>
    <pubDate>Sat, 22 Oct 2011 09:36:00 +0200</pubDate>
    <description><![CDATA[SKEMA ® ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[HEINEKEN© Target]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-heineken-target-87524349.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-heineken-target-87524349.html</guid>
    <pubDate>Fri, 21 Oct 2011 19:44:00 +0200</pubDate>
    <description><![CDATA[HEINEKEN CORE TARGET. HANGOVER MEN. from 20 to 35 years old 1. Hangover men have their own “brand”. 2. They always have fun together and take up crazy (and sometimes stupid…) challenges. Beer is part of their band world, as an essential member. 3. They... ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[A bit of culture]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-a-bit-of-culture-87519814.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-a-bit-of-culture-87519814.html</guid>
    <pubDate>Fri, 21 Oct 2011 18:24:00 +0200</pubDate>
    <description><![CDATA[How to summarize Beer evolution in History? follow the chronology ... ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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                    <item>
    <title><![CDATA[Essential Equation]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-essential-equation-87515600.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-essential-equation-87515600.html</guid>
    <pubDate>Fri, 21 Oct 2011 17:13:00 +0200</pubDate>
    <description><![CDATA[SKEMA ® HEINEKEN © OF COURSE ! 1. A MAN. Gerard Adriaan Heineken from Netherlands decided to bought the old brewery of Amsterdam before he turned it into a fashionable and qualitative brewery. He wanted to introduce a "beer culture" in Amsterdam, from... ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Guess What]]></title>
    <link><![CDATA[https://heineken-experience.over-blog.com/article-guess-what-87510225.html]]></link>
    <guid>https://heineken-experience.over-blog.com/article-guess-what-87510225.html</guid>
    <pubDate>Fri, 21 Oct 2011 15:46:00 +0200</pubDate>
    <description><![CDATA[SKEMA ® EASY...see our next post! ]]></description>
        <dc:creator><![CDATA[heineken-experience]]></dc:creator>
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