Brand status

DIFFERENTIATION. A strong image

 Heineken established a real « fun loving » lifestyle, but also high level. The brand is trying to make people living a real Heineken experience. The brand is also “GREEN” focused on the packaging and in advertising so that is easy to identify.

BRAND AWARENESS.   TOP OF MIND!

ADDED VALUE. The brand experience store: a new way to hitting her target and sharing emotions.

http://www.heinekenexperience.com/AgeCheck

PRICE.  the average 12 pack of 25cl Heineken is about 7€ 

DISTRIBUTION CHANEL. Internet e-shops, classic shops and retailers ,cafes