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Overall Beer Market according to SABMiller
In the past decade, the global beer market has gone through a process of rapid change. In many emerging and developing markets, economic and societal developments and transformative improvements in the quality and appeal of beer brands have resulted in...
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Brand status
DIFFERENTIATION. A strong image Heineken established a real « fun loving » lifestyle, but also high level. The brand is trying to make people living a real Heineken experience. The brand is also “GREEN” focused on the packaging and in advertising so that...
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