For Fun !!!
Do we have any women targeted ???
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Overall Beer Market according to SABMiller
In the past decade, the global beer market has gone through a process of rapid change. In many emerging and developing markets, economic and societal developments and transformative improvements in the quality and appeal of beer brands have resulted in...
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Brand status
DIFFERENTIATION. A strong image Heineken established a real « fun loving » lifestyle, but also high level. The brand is trying to make people living a real Heineken experience. The brand is also “GREEN” focused on the packaging and in advertising so that...
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HEINEKEN© Target
HEINEKEN CORE TARGET. HANGOVER MEN. from 20 to 35 years old 1. Hangover men have their own “brand”. 2. They always have fun together and take up crazy (and sometimes stupid…) challenges. Beer is part of their band world, as an essential member. 3. They...